An animation that captures and conveys the essence of a St. Louis Roller Rink.
Artist: Citi
Song: Roller Disco
EXPLORE THE PROCESS:
Project Goal:
To convey the unique experience of a specific location through animation.
Location:
St. Louis Skatium (a roller skating rink in St. Louis, MO)
Site Visit Notes:
- 70’s aesthetic
- Great music
- Themed nights and events
- Neon lights
- Bright colors
- Retro vibes
Site Visit Photos:
What initially appears to be an ordinary space transforms into a lively 70’s roller disco rink during themed events. The animation is designed to capture this transformation, advertising the venue’s events by bringing the nostalgic 70’s vibe to life.
70’s Roller Skating Inspiration:
Exploring 70’s Typography:
Typography and design elements were influenced by the bold, distinctive style of the 70’s. Research from period magazines, promotional materials, and online archives guided the selection of fonts and visual language.
Carpet Inspiration:
Roller rink carpets, with their bright, patterned, and kitschy aesthetic, served as a perfect visual backdrop for the predominantly typographic animation, enhancing the retro feel of the piece.
The animation successfully encapsulates the vibrant energy of the 70’s roller skating era. With typography that harkens back to the time and a playful nod to the iconic roller rink carpet, the result is a fun and nostalgic advertisement.