This project involves the comprehensive rebranding of Anthropologie, encompassing every stage from initial estimates and scheduling to brand research, competitive analysis, and the development of a cohesive brand identity. The process includes crafting a mission statement and tagline, designing a new logo with a usage guide, and applying the refreshed brand across various touchpoints.
Estimate and Schedule


Brand Research and Competitive Analysis







Tag Line
Cultural Curiosity
Mission Statement
Anthropologie offers an escape to a unique retail experience. With exquisite womens fashion crafted from natural materials, we strive to help you feel confident and elegant by igniting your cultural curiosities.
Mission Statement and Tag Line Development




Logo

Logo Development











Color System and Typography

Brand Applications









Brand Applications


















Explore the process books
ESTIMATE AND SCHEDULE, BRAND RESEARCH, COMPETITIVE ANALYSIS, MISSION STATEMENT AND TAG LINE DEVELOPMENT



















Logo Development











Logo Usage Guide







Brand Development and Applications


















