Rebranding Anthropologie

This project involves the comprehensive rebranding of Anthropologie, encompassing every stage from initial estimates and scheduling to brand research, competitive analysis, and the development of a cohesive brand identity. The process includes crafting a mission statement and tagline, designing a new logo with a usage guide, and applying the refreshed brand across various touchpoints.

Estimate and Schedule

Brand Research and Competitive Analysis

Tag Line

Cultural Curiosity

Mission Statement

Anthropologie offers an escape to a unique retail experience. With exquisite womens fashion crafted from natural materials, we strive to help you feel confident and elegant by igniting your cultural curiosities.

Mission Statement and Tag Line Development

Logo

Logo Development

Color System and Typography

Brand Applications

Brand Applications

Explore the process books

ESTIMATE AND SCHEDULE, BRAND RESEARCH, COMPETITIVE ANALYSIS, MISSION STATEMENT AND TAG LINE DEVELOPMENT

Logo Development

Logo Usage Guide

Brand Development and Applications