REBRAND: ANTHROPOLOGIE

This project incorporates the process of rebranding a company. This includes estimate and scheduling, brand research and competitive analysis, mission statement and tag line development, logo development and usage guide, and brand applications.


ESTIMATE AND SCHEDULE


BRAND RESEARCH AND COMPETITIVE ANALYSIS


TAG LINE

Cultural Curiosity


MISSION STATEMENT

Anthropologie offers an escape to a unique retail experience. With exquisite womens fashion crafted from natural materials, we strive to help you feel confident and elegant by igniting your cultural curiosities.




MISSION STATEMENT AND TAG LINE DEVELOPMENT


LOGO


LOGO DEVELOPMENT



COLOR SYSTEM AND TYPOGRAPHY


LOGO USAGE GUIDE



BRAND APPLICATIONS



EXPLORE THE PROCESS BOOKS



ESTIMATE AND SCHEDULE, BRAND RESEARCH, COMPETITIVE ANALYSIS, MISSION STATEMENT AND TAG LINE DEVELOPMENT







LOGO DESIGN, DEVELOPMENT, REFINEMENT





LOGO USAGE GUIDE



BRAND DEVELOPMENT AND APPLICATIONS