WHITE WHALE: ALTERNATIVE DISPLAY

An interactive beer tap display and accompanying application that creates an experimental barstool interaction that is immediately recognizable and engaging, surrounding the White Whale beer brand.

With a desire to gamify the barstool interactions and introduce displays into a new environment, the White Whale beer brand was created to serve as a prototype for how the designed beer tap and application might fit into a real world scenario.

PORJECT OVERVIEW

RESEARCH

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DESIGN SOLUTION

BRAND DEVELOPMENT

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STYLE GUIDE

TAP DESIGN AND PROTOTYPE

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MOBILE APPLICATION PROCESS

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USER JOURNEY

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INTERACTION MAP

KEY FEATURES OF THE TAP HANDLE

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KEY FEATURES OF THE MOBILE APP

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