Designed with the intention of using sound alone to drive the generation of imagery and typography, this animation is an artistic fusion of instrumental sound, dynamic imagery, and expressive typography, this video creates a captivating interplay of motion and emotion.
Artist: SizzleBird Album: Mist Song: Leaves
EXPLORE THE PROCESS:
Creation:
Inspired by an instrumental track, three descriptive words were selected to encapsulate the essence of the music. For each word, twenty-four unique visuals were created—eight by hand, eight digitally, and eight through photography. This mind map was developed while listening to the song to help discover the words that best reflected the music’s mood.
Descriptive Words:
- Melodic: smooth, blissful, relaxing, harmonious
- Layered: builds up, winds down, violin and electronic fusion
- Playful: adventurous, motivating, upbeat, positive vibes
Storyboard:
The visuals were designed with the intention of creating a 20-30 second animation that would capture the essence of the song while promoting the album’s release. A storyboard was crafted to establish a narrative flow, pairing the imagery with key text elements. Each section of the song, divided into three parts—melodic, layered, and playful—guided the sequence and transitions between visuals, enhancing the emotional journey of the song.
Animation:
When conceptualizing the animation, the goal was to immerse the viewer in the song’s environment, gradually revealing its details. As the animation progressed, edits were made to refine the pace: images were removed to allow for smoother transitions, and the first frame was extended to set the tone. The text animations were carefully honed to match the emotional rhythm of the track, ensuring a seamless experience that aligns with the song’s flow.