Print · UX Research
Visualizing a customer's journey at First Watch restaurant — mapping the full experience from arrival to departure to reveal friction points and opportunities.
Visualizing a customer's full journey at First Watch restaurant — from the moment they decide to visit through their departure. The map charts touchpoints, emotional states, pain points, and moments of delight across the entire experience.
The design challenge was making a complex, multi-stage journey readable at a glance while preserving the nuance that makes journey maps useful as research tools.