Art Direction · Web Design
Acting as Art Director for a Formula Racing website — collaborating closely with the developer to bring a clear creative vision to life through a strong design and development partnership.
Acting as Art Director for a Formula Racing website, I collaborated closely with the developer to bring a clear creative vision to life. Our strong partnership was essential in crafting a site that not only met but exceeded expectations.
The art direction centered on capturing the speed, precision, and intensity of Formula Racing while maintaining clarity and usability. Every visual decision — from typography to color to layout rhythm — was made in service of the sport's energy.
This project was an exercise in design leadership and communication. As Art Director, my role was to establish and hold the creative vision while working hand-in-hand with a developer to ensure the final build matched the intent of every design decision. The result is a site that feels designed — not just built.
Launch Site