Experiential · UX · Animation
An interactive beer tap display and accompanying mobile application designed to create a unique and engaging barstool experience, seamlessly incorporating the White Whale beer brand.
An interactive beer tap display and accompanying mobile application designed to create a unique and engaging barstool experience, seamlessly incorporating the White Whale beer brand.
With the goal of gamifying barstool interactions and introducing innovative displays into a fresh environment, the White Whale beer brand was conceived as a prototype, showcasing how the custom-designed beer tap and app could function in a real-world setting.





























Each level of the gamification system corresponds to a unique animated state of the tap handle.
Tap at rest
Sailor
First Mate
Captain
Bar Levels Up






