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Experiential · UX · Animation

White Whale
Beer Tap

An interactive beer tap display and accompanying mobile application designed to create a unique and engaging barstool experience, seamlessly incorporating the White Whale beer brand.

White Whale design solution
Role Designer · Brand Developer
Type Experiential · UX · Animation
Output Tap Prototype · Mobile App

An interactive beer tap display and accompanying mobile application designed to create a unique and engaging barstool experience, seamlessly incorporating the White Whale beer brand.

With the goal of gamifying barstool interactions and introducing innovative displays into a fresh environment, the White Whale beer brand was conceived as a prototype, showcasing how the custom-designed beer tap and app could function in a real-world setting.

Project Overview

How Might We

Research

Research
Research

Design Solution

Design solution

Brand Development

Brand development
Brand development
Brand development
Brand development

Tap Design & Prototype

Tap design
Tap design
Tap design

Mobile Application Process

App design
App design
App design
App design

User Journey

User journey
User journey
User journey
User journey
User journey
User journey
User journey
User journey

Interaction Map

Interaction map

Key Features of the Tap Handle

Tap features
Tap features
Tap features
Tap features
Tap features

Interactions

Each level of the gamification system corresponds to a unique animated state of the tap handle.

Tap at rest

Sailor

First Mate

Captain

Bar Levels Up

Key Features of the Mobile App

App key features
App key features
App key features
App key features
App key features
In bar
In bar
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